About

With over 125 years of insurance experience, we opened our doors for business on June 2, 1997.

We are an independent insurance agency which offers all lines of insurance including: Auto, Home, Business, RV’s (Recreational Vehicles), Farm, Flood, Life and Health Protection.

Our staff cares and understands the needs of our customers. Customer satisfaction is of the utmost importance to us. We believe that serving the public as an Independent Insurance Agent is an honorable occupation, affording us a special opportunity to serve society and offer valuable insurance products and services.

We feel strongly about the importance and necessity of education in the ever changing field of insurance. We will strive to further the public’s understanding of insurance, endeavor to promote safety and loss control in our community, and actively seek opportunities to participate in civic activities.

Apple Insurance of South Haven exists to serve and assist you during the claims process. Our staff is specially trained to handle claims for all lines of insurance, and will work closely with the insurance companies to ensure that all claims will be handled properly and in a timely manner.

We are committed to providing the protection and service the insurance consumer deserves.

Sandra M. Seroke and Laurie A. Willett have been awarded the Associate in Underwriting Designation (AU), the Associate in Personal Insurance (API) and an Associate in Insurance Services (AIS). These designations were awarded by the Insurance Institute of America after completion of courses and rigorous national exams covering property and liability insurance principals, personal and commercial insurance, insurance policy analysis, agency management, and the principles of total quality management for insurance personnel. Laurie has also been awarded the (CIC) Certified Insurance Counselor designation from National Alliance for Insurance Education & Research.

Sandra and Laurie have been active members of the Twin cities Association of Insurance Women, which is an affiliate of the National Association of Insurance Women, since 1981. Both served as Secretary, Treasurer, Vice President and President of the association. NAIW promotes Leadership, Education and Fellowship and Fair Competition in the insurance industry. They are also members of the Independent Insurance Agents of Michigan, and the South Haven Chamber of Commerce.

Call Email Claims Payments